Jordan Broad is a Michigan-based entrepreneur and CEO who built a successful business career while maintaining a remarkably low profile. As the husband of reality TV star Ashley Broad from “Hardcore Pawn,” he chose a different path—focusing on substance over visibility and building three companies from the ground up.
Quick Facts About Jordan Broad
| Category | Details |
|---|---|
| Full Name | Jordan Robert Broad |
| Date of Birth | September 14, 1976 |
| Age (2025) | 48 years |
| Profession | CEO, Entrepreneur, Executive Coach |
| Companies | ImpactEleven, 3 Ring Circus, Platypus Labs |
| Education | B.S.E. Industrial & Operations Engineering, University of Michigan |
| Net Worth | $1.1 million – $20 million (estimates vary) |
| Spouse | Ashley Broad (married 2003) |
| Children | Two (son and daughter) |
| Residence | Bloomfield Hills, Michigan |
| Nationality | American |
If you want a more styled table, bio format, or HTML table, just let me know!
Early Life and Education
Jordan Robert Broad was born on September 14, 1976, in Bloomfield, Michigan. He grew up with his parents, Jerome and Barbara Broad, in a community known for its strong work ethic and business culture.
From 1994 to 1999, Jordan attended the University of Michigan, where he earned a Bachelor of Science in Engineering. His major was Industrial and Operations Engineering, a program that teaches systems thinking, process improvement, and efficiency—skills that would later define his business approach.
The University of Michigan is where Jordan likely met his future wife, Ashley Gold (now Ashley Broad), though neither has publicly confirmed the exact details of their first meeting. What is clear is that his education laid the foundation for a career built on strategic thinking and practical problem-solving.
Career Journey: From Corporate to Entrepreneur
Early Corporate Roles
Before launching his own companies, Jordan spent a decade building experience at major corporations. His career path included:
- General Motors Corporation: Early exposure to automotive industry operations
- Intel: Work with a global technology leader
- ePrize (later Merkle): Director of Business Development from 2000-2010, where he worked in sales, marketing, and operations at a fast-growing tech startup
- Fuel Leadership: Leadership role before starting his own ventures
These roles gave Jordan a deep understanding of how large organizations work, what drives growth, and how to build scalable systems. The experience at ePrize, in particular, taught him about rapid growth in the digital space.
Building His Business Empire
In August 2010, Jordan made the shift from employee to entrepreneur. He co-founded three companies that would become his primary focus:
ImpactEleven became his flagship venture. This company works with thought leaders, speakers, and experts to help them build their platforms and increase their impact. ImpactEleven provides coaching, training, and development programs for people who want to become professional speakers or improve their public speaking abilities.
3 Ring Circus focuses on keynote speaker development. The company offers specialized programs, workshops, boot camps, and coaching that help individuals become more effective communicators and presenters.
Platypus Labs takes a different approach, working on creative and technological solutions for businesses. The company helps organizations think differently about their challenges and develop new strategies.
Jordan has served as CEO and co-founder of all three companies since 2010. His leadership style focuses on building strong teams, encouraging fresh ideas, and taking a long-term view of success rather than chasing quick wins.
ImpactEleven, 3 Ring Circus, and Platypus Labs Explained
What do these companies actually do?
ImpactEleven is a speaker development and training community. Think of it as a platform that helps experts and thought leaders turn their knowledge into speaking opportunities. The company provides coaching, connections, and practical training to help people become better speakers and grow their influence.
3 Ring Circus specializes in the creative and performance aspects of speaking. It helps people develop their stage presence, storytelling abilities, and overall presentation skills through intensive workshops and one-on-one coaching.
Platypus Labs serves as a research and innovation consultancy. It works with larger organizations to help them build cultures of creativity and innovation. Over the past decade, the company has worked with dozens of Fortune 100 brands.
Together, these three companies represent Jordan’s expertise in helping individuals and organizations communicate more effectively and think more creatively.
Marriage to Ashley Broad
Jordan married Ashley Broad (born Ashley Gold) on September 6, 2003. Their wedding was a private ceremony attended by close family and friends—setting the tone for how they would approach their public life together.
Ashley is the daughter of Les Gold, owner of American Jewelry and Loan, the pawnshop featured on the truTV reality series “Hardcore Pawn.” The show ran from 2009 to 2015 and made Ashley a recognizable figure in the reality TV world.
While Ashley worked at her family’s business and appeared on television, Jordan chose a completely different path. He stayed away from the cameras and focused on building his companies. This dynamic created an interesting balance: Ashley had the public profile, while Jordan maintained his privacy and professional focus.
The couple met during their college years, likely at the University of Michigan. Ashley attended Michigan State University for her undergraduate degree in business administration before earning her graduate diamond certification from the Gemological Institute of America. Despite their different educational paths, they clearly shared similar values around work, family, and building something meaningful.
After more than 20 years of marriage, they’ve successfully balanced Ashley’s public career with Jordan’s preference for working behind the scenes. This arrangement has allowed both to pursue their professional goals while maintaining a stable family life.
Net Worth and Financial Success
Jordan Broad’s net worth is reported across a wide range, from $1.1 million to $20 million, depending on the source. This variation exists because private business owners don’t disclose their finances publicly, making exact figures difficult to verify.
The most commonly cited estimate places Jordan’s net worth around $1.1 million, built primarily through his leadership roles at ImpactEleven, 3 Ring Circus, and Platypus Labs. However, some sources suggest his wealth could be significantly higher—potentially between $14 million and $20 million—based on the success of his business ventures over 15 years.
His wife, Ashley Broad, has her own successful career. After leaving “Hardcore Pawn,” she launched AshleyGold.com, an online jewelry business selling stainless steel and sterling silver pieces. Ashley’s net worth is estimated between $1 million and $3 million, earned through her television work, jewelry business, and role at American Jewelry and Loan.
Together, the couple has built a strong financial foundation through their separate business ventures. Jordan’s income comes from his companies’ operations, executive coaching work, and likely some investment income. His engineering background and business development experience have clearly paid off over the long term.
What sets Jordan apart is not just the money he’s made, but how he’s made it—by building real businesses that provide value to clients rather than seeking fame or quick profits.
Family Life and Children
Jordan and Ashley have two children together: a son and a daughter. Both are teenagers as of 2025. The couple has made a deliberate choice to keep their children’s names and personal details private, protecting them from public attention.
This privacy extends to Jordan’s broader family life. While his parents, Jerome and Barbara Broad, are mentioned in some sources, details about siblings or extended family are not publicly available. Jordan appears to have maintained this boundary consistently throughout his adult life.
The family lives in Bloomfield Hills, Michigan, an affluent suburb of Detroit. This location keeps them close to Ashley’s family business and Jordan’s companies, all based in the Greater Detroit Area.
Jordan and Ashley’s parenting approach seems to mirror Jordan’s overall philosophy: keep what matters most out of the spotlight, focus on substance over appearances, and build a stable foundation for the future.
Privacy as a Business Philosophy
Jordan Broad’s approach to privacy is not accidental—it’s strategic. While his wife gained national recognition on reality television, Jordan deliberately chose to stay out of the public eye.
This decision reflects a broader philosophy about control, focus, and professional boundaries. By avoiding media attention, Jordan has been able to:
- Build his businesses without distraction
- Protect his children from public scrutiny
- Maintain client relationships based on results, not fame
- Keep his personal and professional lives separate
- Focus on long-term goals rather than short-term publicity
Jordan has minimal social media presence. He maintains a LinkedIn profile for professional networking and a Facebook account with limited activity (his last public post was in 2018). He doesn’t appear to use Instagram, Twitter, or other platforms where many entrepreneurs build their personal brands.
This approach is increasingly rare in today’s social media-driven business world. While many CEOs and entrepreneurs use publicity to grow their companies, Jordan has proven that success doesn’t require constant visibility. His companies have thrived based on the quality of their work and word-of-mouth reputation.
Life in 2025: Current Focus
As of 2025, Jordan Broad continues to serve as CEO and co-founder of ImpactEleven, working from the Greater Detroit Area. Recent information suggests he’s also involved with BRŌAD Velocity, where he works as an executive coach and C-suite leader.
His current focus appears to be on high-level leadership coaching and helping executives improve their performance. Jordan’s LinkedIn profile describes him as someone who “thrives at the intersection of growth,” suggesting he works with leaders navigating periods of business expansion or transformation.
ImpactEleven remains his primary venture, continuing its mission to help thought leaders and speakers build their platforms and increase their impact. The company has expanded its reach over the years, working with speakers and experts across multiple industries.
At 48 years old, Jordan is in what many would consider the prime of his career. With nearly 15 years of experience running his own companies and two decades of business experience overall, he’s positioned as an established figure in Michigan’s business community—even if he’s not widely recognized outside of it.
His marriage to Ashley remains strong after 22 years, and his children are growing up away from the spotlight that once surrounded their mother’s reality TV career. By all accounts, Jordan has achieved exactly what he set out to do: build successful businesses, maintain a private family life, and create lasting value without seeking fame.
Conclusion
Jordan Robert Broad represents a rare kind of modern entrepreneur—one who has built significant success while intentionally avoiding the spotlight. His career path, from engineering student to corporate professional to multi-company founder, reflects a disciplined approach grounded in systems thinking, creativity, and strategic leadership.
While many entrepreneurs rely on visibility and personal branding, Jordan has proven that long-term success can come from a very different philosophy: focus on building substance, not attention. Through ImpactEleven, 3 Ring Circus, and Platypus Labs, he has spent more than a decade helping leaders, organizations, and speakers grow by thinking smarter, communicating better, and innovating consistently.
Equally important is the balance he maintains in his personal life. His marriage to Ashley Broad, a recognizable television personality, demonstrates how two very different public paths can coexist when anchored in shared values. Together, they have built a stable family life in Michigan while keeping their children’s privacy intact.
By 2025, Jordan stands as a quiet but influential leader—respected in his industry, accomplished in his businesses, and committed to living a life that prioritizes purpose over publicity. His story shows that real impact doesn’t require fame; it requires vision, consistency, and a willingness to lead from behind the scenes.
